From Core-Oriented Values Level to the Present Moment

I personally am not affected very much with this change, but my clients (the majority are entrepreneurs), my family, my loved ones, my community, my economy, and my world are affected. This basically means I am affected.

Being in a helping profession, I get to experience it not at the global level, but at the details, goals, core-oriented values level. What I mean is that in my clients’ businesses I witness them grow and flourish. I see the progress and the sweat and the hard work that my clients put into it. There is an unknown feeling of what could happen next, or what actions they should take. I do not know the future, neither do the economists.

It’s a difficult feeling to lose control over what our future might be, or just our normal day-to-day activities which are no longer the norm. We strive to find our norm, but how can we really do so when nothing around us is promised or known at this time? Not to mention that we are “required”, for our health and safety, to stay six feet apart: social distancing.

I have seen many cases where people feel they need to create a temporary norm. Others judge themselves for taking certain actions before they know what could have been. Some are attached to the idea of what it could be and not what it is right now.

We need to be practicing the beginner mind with all of the updates that we have to cope with. All the new information about our business that we need to learn: “the new ways”, the market, and all that that we had prepared ourselves for up until the time we realized nothing is “usual” anymore.

I use the word “realized” because everyone has their own pace. Not everyone recognizes or moves from the avoidance stage at the same rate as everyone else. So wherever you are – no judging.  Just recognize that you are not alone in this sense that normal is no longer here.  And yet at the same time also recognize it is just temporarily absent, only until an unknown time when it will again return.

So as I was thinking of ways to help my clients cope during this crisis that is also new to me, I was staring at the Wheel of mindfulness by Jon Kabat Zinn. I realized we can replace many of our sufferings these days with one or more parts of the mindfulness wheel. Mindfulness is key during this time.

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I have chosen to accept that this as my new norm until further notice:

Non-judging– stop judging yourself, the situation, or others. You did not know what you know now. You did the best you could with the information that you had. Any financial situation or relationship, or any other decision you made before all of this mess started is relevant and you made the right decision. With the new info of the outbreak of COVID-19, looking back is not going to change anything. Non-judgment is the key to enjoying your moment now.

Beginners mind – oh how much info and updates we get. Every time we make sense of what is new, we then have to start over. Have a beginner’s mind and start fresh in whatever change or loss of control that might come your way. If you need to start learning a new thing, go for it. Be right here, now; start fresh because it will serve you during this rapidly changing time.

Non-striving– doing is our default mode and we now have the time to just be. Our ego connects the amount of busy-ness to our self-worth. Try to take a step back and use this time as a chance to be. Let that being inform the doing.

Letting go of what I hoped and planned for. Many of us had plans for vacations, big moments, graduations, or weddings. We worked hard and we looked forward to these times, but with all of these changes, all we need to do is to let go of what should be and just be.

Patient– knowing this will pass and having some patience during this ride is helpful. Patient with your kids, with your inefficient technology, patient with not knowing or having no plan or control.

And finally, trust that this time will pass and we are all going to get through this dark cloud. Trust that a good teaching and message is for us to learn as a person, family, community, and as a whole, worldwide. Trust that when you feel a certain way, it is ok to validate it and acknowledge that this is hard.  If you push too hard it will make it worse and you will not learn from what it is trying to teach you.

My question to you: What part of the wheel of mindfulness do you need to take with you today and this week to live in the present moment?


Ala Aldahneem, principal of A.L.A. LLC (Aspire. Live. Achieve.), is a business coach and life coach who understands your challenges and helps you get where you want to be in life. With dual certifications as a business coach and life coach, Ala motivates people to revitalize their personal and professional lives.

Unlike other coaches, Ala focuses on both professional achievements and personal life goals. She focuses on individual life domains, success mindset and positive habits. Ala believes your personal life and your business life are thoroughly intertwined. That’s why she integrates both life coaching and business coaching strategies to create the best outcome for clients.

Ala has witnessed many rewarding transformations, and she wants to share her successful coaching practices with you. Are you ready to close the gap between where you are and where you want to be?

  • Clearer life purpose, personal and professional values, intentions and goals
  • More happiness, less negativity
  • Better productivity
  • Increased confidence
  • More control over your life
  • Greater ability to achieve your goals
  • A healthier mind, body, spirit, and emotions through life equilibrium

If you’re ready to work toward these results, Ala is ready to be your coach. Formerly a business analyst and project manager, Ala utilizes her business skills and MBA to guide clients through transitions. After experiencing a rewarding life and career change herself, Ala helps others find their life purpose and achieve what they aim for in life, while forming positive habits.

Ala brings empathy, diversity, positivity, aspiration, tools, and motivation to clients at her De Pere office, helping them achieve success. Using her global perspective. Ala’s Detoxing Negativity workshops and personal coaching programs are making a difference in people’s life

Here’s what A.L.A. LLC clients are saying:

I wouldn’t be the person I am proud of today if it wasn’t for Ala!

-Natalie Z.

Ala helped me realize things I needed to know to grow personally and professionally.

-Ryan M.

Ala has a gentle, yet clear and effective approach, to guiding her clients to a “new state” in your life.

-Oliver B.

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Contact A.L.A. LLC today, 920-883-8122, or click here for online booking  for a free, no-obligation Discovery Session.

A.L.A. LLC Opens Office in De Pere|

I’m excited to announce that A.L.A. LLC has found a new home. To better serve you, A.L.A. LLC is moving into an office in historic Downtown De Pere. The office is located at 320 Main Ave., De Pere. The office officially opened on Monday, Feb. 25, and hours will vary.

The new office gives me a private and welcoming space to meet with you. Together, we can get you from Point to Point B. As a certified life coach and business coach, I provide empathetic cognitive behavioral coaching to help you turn your life around. I focus on the individual’s values. Previously, I met clients at coffee shops and other public places. The new office will provide a convenient, private space to help you achieve the results you’re looking for.

Don’t be afraid to invest in yourself. By working with a certified coach, you are more likely to set and achieve your personal and career goals. You are the expert in your life. I am the coach, motivating you to aspire to something more.

Unlocking the Key to Happiness

The moment you realize that you are living the dream!

Sometimes we have moments that take our breath away — moments that cut straight to the heart. I had one of those moments today when I saw a Facebook post I wrote 7 years ago. In 2012, I wished that I could find the key to make people happy. My day is perfect when I see someone smile.


Today, I feel so incredible because I am living that dream. Wishes do come true!

It’s taken time and effort, but I am now working in a career that makes people smile. As a life coach and a business coach I bring people to happiness. I have found the keys to help others move toward a positive mindset.

The A.L.A. LLC Detoxing Negativity program is just one example of how I help others find happiness. The 4-week course unlocks the meaning of positivity and teaches the tools to rewire the brain to be positive. Participants free themselves from a vicious cycle of negative thoughts.

As a coach and a guide, I work with clients who are ready to make a change in their lives. Together, we strive to find the best possible solutions to the challenges in their personal lives and professional careers.

I opened A.L.A. LLC to motivate others to aspire to something more in life. Happiness is just one of the outcomes for the clients I serve. Their smiles make me smile. Nothing could be more rewarding.

I can help you move past the negative toxicity that might be keeping your from actualizing your dreams. Today could be the day you take your first step toward starting a business, changing a habit, and/or finding success in your life and career!

Aspire. Live. Achieve. It’s not just my tag line – I practice it each day and it helps keep me focused on the goals I’ve set. I can help you reach your dreams as well, just as I did!

Contact me at 920-883-8122

I Just Had my First Sports Injury and I am Proud of it!

Hooray, I reached one of my goals! I have a sports injury.

Let me explain: My goal wasn’t to get injured; my goal was to play at least one sport.

As a girl growing up in Saudi Arabia, I didn’t have a chance to play sports in school or in leagues. When I came to the U.S., I felt like I had been missing something. A lot of girls and women play sports here. I think sports help people build self-esteem, and sports help shape people into better team members on the field, at work, and with friends.

If you don’t play sports, that’s OK. You can build self-esteem and teamwork skills in other ways, too. I think my desire to play sports stemmed from the lack of opportunity I had as a child, but just because I wanted to play didn’t mean I was good at it.

Playing sports didn’t come naturally. I failed at every sport I tried. Sometime I even sabotaged myself and acted like I had no clue what I was doing.

I thought to myself: “I’m just not good at sports.” It’s what I believed for a long time. Although playing a sport was important to me, my thoughts shaped my actions, and my muscles cooperated with my beliefs.

I just couldn’t do it, until one day when I sat down and wrote down what my ideal life looked like. What are the enjoyable activities I’d like to do? Then I ranked them. Playing a sport was at the top of my list. So what was stopping me from having fun playing sports?

I realized:

• It wasn’t a matter of fact that I can’t play sports
• I had to believe in myself before I could achieve my goal

The barrier to achieving my goal was all in my mind. My negative thoughts were controlling my body and my actions. Once I become aware of this, I changed the thoughts that were turning against me and preventing me from enjoying sports.

Now, I proudly say that I play tennis. It brings me joy when I play, and I feel more confident in myself. Plus, I’m happy to report that I’m recovering quickly from my twisted ankle.

What is stopping you from pursuing the ideal life you want for yourself? Contact me, and I can be your guide to help you Aspire, Live, and Achieve. With cognitive behavioral coaching together we can identify the barriers and strive for success.
You are the expert of your life. I am the coach who provides the insight you need.

phone number: 920-883-8122