Letter to Myself;

Dear Ala,
I want to thank you for honoring your aspiration, living your purpose, and accomplishing anything you put your mind to. I know it was not easy at times. You went back to school in September 2019, while running your full-time coaching business, managing a household, and being a caring wife and mother.
I feel your gratitude and excitement as you get awarded the Professional Coach Certification (PCC) by the International Coaching Federation (ICF). In Wisconsin there are few than 45 PCC credentialed coaches and you are now among them! Only 20 PCC credentialed in Saudi Arabia. The requirements to earn this certification include:
• completion of the ICF Accredited Coach Training Program;
• a minimum of 500 hours of coaching experience with at least 25 clients;
• completion of the Coach Knowledge Assessment.
I am proud of you for completing the training program with UW-Madison. You are a woman who loves to learn, and I love that about you. I know you are a lifelong learner.
I also want to acknowledge your commitment. It took dedication, resilience, and focus to start from zero and accumulate the required 500 coaching hours in 8 months. This was important for you as you are always challenging yourself to live with high standards and you knew these hours would be evaluated at a tremendously high level through the university. Not only did you exceed the required total hours, you were able to support 56 clients, more than double the requirement of 25.
You know Ala, you would never have been able to do any of this on your own. It is your clients who believed in you and your research-based program. It is your peer coaches who stood by you and lifted you up when you needed hands.
It is your teachers who kept up with your curiosity and never-ending questions. It is your mentor and supervising coaches who asked you the right questions, who explored things with you, and guided you to the right path.
It is your family who encouraged and supported you both through their increased efforts and emotionally while you were working double time.
It is your friends who listened to you, who supported you, and explored coaching with you.
On the behalf of Ala, I would also like to extend her appreciation to the UW- Madison program for providing her with the excellent training she received and to everyone who supported her through this journey.
It is my honor to add more letters next to her name… Congratulations Ala Aldahneem, MBA, UWCPC, PCC


Ala Aldahneem, principal of A.L.A. LLC (Aspire. Live. Achieve.), is a business coach and life coach who understands your challenges and helps you get where you want to be in life. With dual certifications as a business coach and life coach, Ala motivates people to revitalize their personal and professional lives.

Unlike other coaches, Ala focuses on both professional achievements and personal life goals. She focuses on individual life domains, success mindset and positive habits. Ala believes your personal life and your business life are thoroughly intertwined. That’s why she integrates both life coaching and business coaching strategies to create the best outcome for clients.

Ala has witnessed many rewarding transformations, and she wants to share her successful coaching practices with you. Are you ready to close the gap between where you are and where you want to be?

  • Clearer life purpose, personal and professional values, intentions and goals
  • More happiness, less negativity
  • Better productivity
  • Increased confidence
  • More control over your life
  • Greater ability to achieve your goals
  • A healthier mind, body, spirit, and emotions through life equilibrium

If you’re ready to work toward these results, Ala is ready to be your coach. Formerly a business analyst and project manager, Ala utilizes her business skills and MBA to guide clients through transitions. After experiencing a rewarding life and career change herself, Ala helps others find their life purpose and achieve what they aim for in life, while forming positive habits.

Ala brings empathy, diversity, positivity, aspiration, tools, and motivation to clients at her De Pere office, helping them achieve success. Using her global perspective. Ala’s Detoxing Negativity workshops and personal coaching programs are making a difference in people’s life

Here’s what A.L.A. LLC clients are saying:

I wouldn’t be the person I am proud of today if it wasn’t for Ala!

-Natalie Z.

Ala helped me realize things I needed to know to grow personally and professionally.

-Ryan M.

Ala has a gentle, yet clear and effective approach, to guiding her clients to a “new state” in your life.

-Oliver B.

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Contact A.L.A. LLC today, 920-883-8122, or click here for online booking  for a free, no-obligation Discovery Session.